Siobhan O'Neill-Schwenk

Hi. I’m Siobhan.

I help businesses, organizations, and executives turn their stories into era-defining epics.

Tell Me Your Story.

Words to live by.

I’m a brand and communications creative strategist specializing in stories that stick with you.

A combined lifelong obsession with the intersection of technology and culture, and a relentless curiosity about what makes people tick, is how I came to be.

I bring to my work an expertise in brand planning, experience strategy, communications, digital, social media and influencer marketing, as well as a background in shaping great creative work across a diverse range of clients including Disney, Verizon, Viacom, Nium, FIS, Absolute Software, PagerDuty, Early Warning, National CASA, the California Department of Public Health, Nestle USA, and many more.

I’m also working on a book and podcast about outsiders in corporate culture.

My Approach

Collaborative accountability

I believe great ideas come from anywhere and everywhere, and that everyone on the team deserves a chance to share them, regardless of role or title. I strive to create a judgment-free zone where everyone feels heard and understood, and everyone has a stake in project outcome.

Strong opinions, loosely held

I love it when research and data proves my hypothesis wrong. I’ll always embrace evolving data and new discoveries — it makes the work, and me, better. Some might see this as a lack of conviction, others see it as a defining factor in a growth-oriented mindset. I’m in the latter camp.

Relentless curiosity

People who say things like “She asks too many questions” are absolutely intolerable to strategists and creatives like me. Asking questions — and really listening to answers — is the most critical, and fundamental, part of my role. It’s the first step in how I develop truly insightful work that delivers on clients’ highest-value goals.

What’s the biggest/smallest version of this we can try?

Most people who have worked with me have heard me say this at least once. Sometimes, too-grand ambitions thwart our ability to execute on a great idea; other times, not-grand-enough is what’s holding us back. I am proud of my track record helping clients accomplish both — often in the same project.